JS Watch Co. Reykjavik Homepage
Probably the World's Smallest Watch Manufacturer. All JS Watch co. timepieces are designed and assembled by hand in our studio/workshop located in Reykjavik, Iceland using only highest quality Swiss movements, European made parts giving the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.
MEET THE SIF PROTECTOR Special EDITION
A new chapter in our Volcanic Ash Series. A volcanic ash dial set in stainless steel with hand engraved Urnes ornament. Icelandic head letters and the four Protectors of Iceland frame the case as a quiet pledge of strength. Based on the Sif NART 1948 made for the Icelandic Coast Guard, with a surgical grade steel case and a Swiss mechanical Top grade movement. Built for clarity, strength, and daily reliability.
Nordic Watch Awards 2025
We are proud to share that JS Watch Company Reykjavik is competing in the Nordic Watch Awards organised annually in connection with the Stockholm Time fair.
Take part in People’s Choice voting on the Nordic Watch Awards website.
Why your vote counts
People’s Choice is a celebration of the community. Your vote helps a small Reykjavik workshop stand shoulder to shoulder with the Nordic watch world.
Our entries
Sif N.A.R.T. Protector — a volcanic ash dial in a hand engraved steel case with Urnes style ornament, Icelandic head letters, and the four Protectors of Iceland
Fraternitas Islandica — our celebration of Icelandic craft and brotherhood, made the Icelandic way.
Celebrating 20 Years of Craftsmanship
After four sellouts, we are proud to launch the fifth watch in our 20 year anniversary limited series. Introducing the Deep Purple 101, a new chapter for our quiet classic. This anniversary model builds on the foundation of the beloved 101 10 Year Edition, now reimagined with a deep Purple Sunburst dial.
Time is limited — and so are these watches. Our first releases in the 20-Year Anniversary Collection sold out quickly. So stay tuned and don’t miss your chance to own a piece of JS Watch history — and remember to subscribe to our newsletter for early access and release updates.
PERSONAL SHOPPING EXPERIENCE THROUGH FACETIME VIDEO
For those who can’t visit us in person at our workshop in Reykjavik Iceland we offer a new service where customers can pre-book a virtual appointment through FaceTime and be provided with a personal assistance from a JS Watch Expert.
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