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Laugavegur 62

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.


101 38mm

The 101 38mm JS Watch is the perfect size dress watch.
vailable with different style of dials, hands and straps.

Collection 101 38mm

The 101 38mm collection is the perfectly sized dress watch with the diameter of a 38mm steel case. It has a choice of classic black or white dials with Roman or Arabic numerals, Breguet hands, Ostrich, Alligator or Steel bracelet. Date display is located either at 3 or 6 o'clock. It has a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, Custom decorations, Blue screws and Rhodium plated finish, which can be examined in detail through a sapphire crystal case back. All decorations and craftsmanship is of the highest quality.

Technical specifications


  • Swiss Made Mechanical movement “Execution Top”

  • Automatic winding

  • 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

  • 42-hour power reserve when fully wound.

  • Fine tuning: “Assortment Chronometer”.

  • Shock protection: Incabloc.

  • Adjusted to five positions.


  • Material: Surgical grade German Stainless Steel "316L".

  • Diameter: 38.5mm, height 10.3mm.

  • Surface finish: Highly polished.

  • Curved Sapphire Crystal with multi anti reflective coating on the inside.

  • See-through Sapphire Crystal back.

  • Water-resistance: 5 ATM.

  • Lug width: 20mm


  • Black Brilliant with Roman or Arabic numerals.

  • White Brilliant with Roman or Arabic numerals.

  • Date display at three or six o'clock.


  • Breguet style

  • Colors: Rhodium plated, White or Flame Blued by special order.


  • Handmade 20mm Ostrich, Ostrich leg or Genuine Alligator with JS Watch co. Reykjavik buckle or optional deployment clasp.

  • Steel bracelet also available.

Available straps for this model




101 REYKJAVIK "Our old town center"

Kvosin is the oldest part of the city of Reykjavík and is now a part of its 101 postal code. It is almost certain that the first homesteaders in Kvosin, Ingolfur and Hallveig, would have used the movement of the sun to tell time, since that method of timekeeping was the most common in Iceland up until the last century. On their farm, when the sun was over Dagmalahnjukur it was about nine in the morning; and when the sun was over Nonklettar, it was three in the afternoon. The following was put on paper in 1790: “Clocks are a rare commodity in Iceland. On a small number of farms you might find hourglasses, but most people tell time from the location of the Sun and the Seven Sisters, light and currents; or from their own intuition. It was considered the highest state of snobbery not to be satisfied with those methods of timekeeping; it had been good enough up to now.”

Eventually, a cathedral called “Domkirkja” was built near Austurvöllur and a clock was put in its tower. Night watchmen would walk the streets of old Reykjavik calling out the times at set intervals. The accuracy of the night watchmen was problematic because they were habitually too drunk to be dependable. At the turn of the last century, a square named “Lækjartorg”, in the centre of the 101 postcode, grew to be the busiest hub in downtown Reykjavik, a mainstay for cars and later, buses. With all the activity centred in the vicinity of the square, the clock in the centre of Lækjartorg developed into a popular rendezvous point for lovers and industrious businessmen. 101 Reykjavik, therefore, became the first and foremost influence for the development of timepieces in Iceland. Ever since watches became widely owned, they would be the piece pawned to buy one more drink or for a ride home after a night on the town. 

Surely, it was most appropriate that JS Watch Co Reykjavik should produce an exclusively designed watch, the 101, dedicated to the old town centre, as that was where we started out by assembling 100 pieces of prototype watches in the workshop and store. Word quickly spread that JS Watch Co. Reykjavik was the place to come for personal service and classic wristwatches. Before long, we had almost sold out, so the new line marked our 101st sale as well.