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Laugavegur 62
Reykjavik
Iceland

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

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Frisland

The Frisland watch comes in a 42 mm steel case made from the finest German surgical grade Stainless Steel "316L" with a Curved Anti Reflective Sapphire Crystal and See-through Sapphire Crystal back,  matte or sunburst black dial with white luminous on numerals and indexes, date display at three o'clock and rhodium plated hands with white luminous. It has a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, Custom decorations, Blue screws and Rhodium plated finish, which can be examined in detail, through its sapphire crystal case back. The decoration is in the highest traditions of craftsmanship.

Collection Frisland 42mm

The Frisland watch comes in a 42 mm steel case made from the finest German surgical grade Stainless Steel "316L" with a Curved Anti Reflective Sapphire Crystal and See-through Sapphire Crystal back,  matte or sunburst black dial with white luminous on numerals and indexes, date display at three o'clock and rhodium plated hands with white luminous. It has a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, Custom decorations, Blue screws and Rhodium plated finish which can be examined in detail, through a sapphire crystal case back. All decorations and craftsmanship is of the highest quality.

Technical specifications

Movement

  • Swiss Made Mechanical movement “Execution Top”
  • Automatic winding.
  • 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.
  • 38-hour power reserve when fully wound.
  • Fine tuning: “Assortment Chronometer”.
  • Shock protection: Incabloc. 
  • Adjusted to five positions.  

Case

  • Material: Surgical grade German Stainless Steel "316L"
  • Diameter: 42mm, height 12mm.
  • Surface finish: Highly polished.
  • Curved Sapphire Crystal with multi anti reflective coating on the inside.
  • See-through Sapphire Crystal back.
  • Water-resistance: 50 meters.
  • Lug width: 20mm

Dial

  • Sunburst Black with Arabic numerals and indexes.
  • White Super-LumiNova material on numerals and hour markers.
  • Date display at three o'clock.

Hands

  • Rhodium plated with white Super-LumiNova.

Strap

  • Handmade 20mm Ostrich, Ostrich leg or Genuine Alligator with JS Watch co. Reykjavik buckle or optional deployment clasp.
  • Steel bracelet also available.


AVAILABLE STRAPS FOR THIS MODEL

 

Inspiration

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Placing us firmly on the map.

Frisland was a large island which appeared on a map in the 1500’s. The island was located in the middle of the Atlantic, just south of Iceland. The island’s appearance has ever since caused great speculation and conundrum among scientists and cartographers.

The development period for this watch was long from the first draft to its completion. It was a mystery to us why this particular watch had such a difficult delivery, especially since customers had already started ordering it before seeing the final product and the concept was clear from day one. We talked about this watch to our barber, who is a great enthusiast about history, particularly about the history of ships and sailing. He mentioned that our story reminded him of a mystical island, Frisland, which suddenly appeared in the 14th and 15th century maps. We felt that the watch needed a name that evoked the same type of mystique so “Frisland” was the name chosen for this special watch.

Egill Skallagrimson, the famous Icelandic poet and hero of the Icelandic Saga bearing his name, visited an island called Frisland, an idyllic little island off the Dutch coast, known to everyone today as Friesland. The language spoken on this small island has a large Nordic vocabulary reminiscent of Icelandic but this is not the island that the Zeno brothers referred to as Frisland on their map.

The Zeno brothers were the men responsible for the map in which the large island of Frisland appears. They were famous seafarers from Genoa, Italy, who sailed extensively around the Atlantic. Nicolo, one of the brothers, supposedly got stranded on this vast island north of England and described his experience in letters to his family. Around the year 1550, Nicolo Jr., the grandson of Nicolo Zeno, decided to publish this Zeno map with the large island of Frisland in the middle of the Atlantic Ocean. For the next 100 years, Frisland would remain on maps of the Atlantic.

Today, many scholars believe that Nicolo Jr., who lived in Venice, might have forged all of his documents, letters and maps alike, to give Venetians the opportunity to claim they found the “New World” before Columbus.

These old maps are an interesting topic of study and it is fascinating to know that while Nicolo Jr. was drawing his forged maps, a famous Icelander was busy making a new map of Iceland, which described the shape and make-up of the country in much more detail than had previously been seen. This Icelander was Gudbrandur Thorlaksson, a mathematician, cartographer and bishop at Hólar. A new mystery grew from this Icelandic made map; why had the bishop Gudbrandur left out the biggest glacier in Europe, Vatnajökull? Who can ever answer that question?

When looking at this watch, there is no question that after all the hurdles, the hands changing color after production, icelandic day disc printing made by a printer who only spoke French etc. The final result is well wort the wait. The Frisland watch will most certainly be on the map of watch design from now on even though the mystical island it gets it’s name from has long gone.