contact us

Please don't hesitated to request our latest price list and brochure.

We do our utmost to answer all your questions and provide a personal, professional advice and assistance. 

Use the form on the right to contact us.


Name *

Laugavegur 62

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.


Inside JS Watch co. Reykjavik Workshop

The founders of JS Watch co. Reykjavik: Sigurdur Gilbertsson Watchmaker and Technical-Director, Julius Heidarsson Director of Development, Grimkell Sigurthorsson Design and Marketing Director and Gilbert O. Gudjonsson Master Watchmaker can be found at the owner operated workshop, store and design studio at Laugavegur 62, 101 Reykjavik, Iceland.


Creating the Vínland GMT

Sigurdur Gilbertsson

After 3 years in design & development we were finally able to start the final stages of our work this summer, the assembly and testing of the first batch of Vínland GMT timepieces. So for the past few months our Watchmakers have been busy creating the new Vínland GMT Collection in our Reykjavik workshop before the official launch last week to make sure everything was ready in time.

Therefore September 19th 2019 is a very special day for us, since then all the hard work over the last 3 years was finally primed and the new Vínland was set free to meet the world ! :)

Say Hello to it HERE

Watchmaker, Sigurdur Gilbertsson, working on the Vínland GMT Collection.

70th birthday

Sigurdur Gilbertsson

Today we celebrate the 70th birthday of our Master Watchmaker Gilbert!

This birthday when someone refers to your many years, you can just tell them you are now a Classic, and Classics are Priceless 😉

Happy Birthday Gilbert 🍾

Ed Sheeran visit

Sigurdur Gilbertsson

Ed Sheeran.jpg

English singer, songwriter, guitarist, record producer, and actor, Ed Sheeran visited our workshop in downtown Reykjavik and met with the JS team.

See more HERE

Volcano in a watch

Sigurdur Gilbertsson

SIF Volcano assembly by our father and son Watchmaker duo, Gilbert & Sigurdur, in our Reykjavik workshop.

The Goddess SIF, wife of Thor the God of Thunder hand-engraved on the Brushed Steel case with her golden locks adorned in 24k gold inlay. Dial made from genuine volcanic ash from the famous eruption of Eyjafjallajökull 2010.

Get to know it HERE.

Sigurdur Gilbertsson Watchmaker & Gilbert Gudjonsson Master Watchmaker

Assembly, Testing and Quality Control

Sigurdur Gilbertsson

Today's creation, Islandus 1919. Then the strict quality control and testing in our Reykjavik workshop before a scheduled pickup in May by its new owner from the USA.

The First Heartbeat

Sigurdur Gilbertsson

One of the major highlights of every watch we create is hearing it's heartbeat for the very first time.

28,800 beats per hour, or about 8 ticks a second is a mesmerising and wonderful sound.

JS Watch Co. Reykjavik featured in the New York Times

Sigurdur Gilbertsson

Photo credit: Bara Kristinsdottir for The New York Times

In Iceland, Watchmaking With a Sense of Humor

REYKJAVIK, Iceland — When it comes to print advertising, most high-end watch manufacturers go for the traditional: a product close-up and maybe a posed scene of gift-giving or sporting skill.

Not JS Watch Company…

Read the full NY Times article HERE.

101 Art Deco

Sigurdur Gilbertsson

It is with great pleasure that we introduce today a new ladies watch to our collection, the 101 Art Deco. Available with either a Pink or Blue mother of pearl dial, handmade Alligator strap and Automatic movement.

Blue Art Deco.jpg

The red 12 !

Sigurdur Gilbertsson

Dedicated to the undying support of the Icelandic fans as they are considered to be the twelfth player in the team.


1941 NEW Addition

Sigurdur Gilbertsson

New addition to our Firsland 1941 Pilot collection.

Classic Pilot design with a blue sunburst dial with luminous material on numerals, hour markers and hands.

Take a closer look HERE