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Laugavegur 62

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.


Inside JS Watch co. Reykjavik Workshop

The founders of JS Watch co. Reykjavik: Sigurdur Gilbertsson Watchmaker and Technical-Director, Julius Heidarsson Director of Development, Grimkell Sigurthorsson Design and Marketing Director and Gilbert O. Gudjonsson Master Watchmaker can be found at the owner operated workshop, store and design studio at Laugavegur 62, 101 Reykjavik, Iceland.


The First Heartbeat

Sigurdur Gilbertsson

One of the major highlights of every watch we create is hearing it's heartbeat for the very first time.

28,800 beats per hour, or about 8 ticks a second is a mesmerising and wonderful sound.

JS Watch Co. Reykjavik featured in the New York Times

Sigurdur Gilbertsson

Photo credit: Bara Kristinsdottir for The New York Times

In Iceland, Watchmaking With a Sense of Humor

REYKJAVIK, Iceland — When it comes to print advertising, most high-end watch manufacturers go for the traditional: a product close-up and maybe a posed scene of gift-giving or sporting skill.

Not JS Watch Company…

Read the full NY Times article HERE.

101 Art Deco

Sigurdur Gilbertsson

It is with great pleasure that we introduce today a new ladies watch to our collection, the 101 Art Deco. Available with either a Pink or Blue mother of pearl dial, handmade Alligator strap and Automatic movement.


The red 12 !

Sigurdur Gilbertsson

Dedicated to the undying support of the Icelandic fans as they are considered to be the twelfth player in the team.


1941 NEW Addition

Sigurdur Gilbertsson

New addition to our Firsland 1941 Pilot collection.

Classic Pilot design with a blue sunburst dial with luminous material on numerals, hour markers and hands.

Take a closer look HERE

Inside our Design Studio

Sigurdur Gilbertsson

Here is a look inside our design studio with Watchmaker & Technical Director, Sigurdur Gilbertsson, and Design & Marketing Director, Grimkell Sigurþórsson.

Working on the SIF NART 1948

Sigurdur Gilbertsson

It's a busy day in our Reykjavik workshop today where we are working on the SIF NART 1948 collection.

Raw Bible

Sigurdur Gilbertsson

A manifesto for quality, passion and craftsmanship. The Raw Bible presents a carefully selected collection of 101 raw and crafted brands that are not available on every corner.

You will find us on page 80 to 83.

Purchase a copy:

It's here !

Sigurdur Gilbertsson

Today we are extremely proud and happy to welcome a new black dial to our SIF NART 1948 collection! The new Black SIF NART 1948 features a green Super-LumiNova material on numerals, indexes and hands with a long lasting green glow.

Take a closer look HERE