A Watch Created for an Icelandic Icon
Grimkell Sigurthorsson
This year, JS Watch Company Reykjavik had the privilege of creating a unique custom timepiece to celebrate the 70th birthday of Bubbi Morthens, one of Iceland's most influential musicians, songwriters, and cultural figures.
For more than four decades, Bubbi's music and storytelling have helped shape modern Icelandic culture. With a career spanning hundreds of songs, numerous albums, and generations of listeners, he is widely regarded as one of Iceland's most important artists.
To mark this milestone, JS Watch Company Reykjavik worked together with Bubbi's management team to create a one of a kind watch inspired by both the man and the country he has represented throughout his career.
The watch features an Icelandic volcanic ash dial with golden lava details, bringing a small piece of Iceland's dramatic landscape into the design. A number of personal engravings were also incorporated, commemorating important moments and milestones from Bubbi's life and career.
The project was developed over several months and assembled in our Reykjavik workshop, creating a timepiece that is as personal as the story behind it.
At JS Watch, we have always believed that the most meaningful watches are those connected to people, memories, and milestones. This watch was created to celebrate all three.
We are honored to have played a small part in celebrating the life and career of one of Iceland's most beloved artists.
Happy 70th Birthday, Bubbi.