contact us


Please don't hesitated to request our latest price list and brochure.

We do our utmost to answer all your questions and provide a personal, professional advice and assistance. 

Use the form on the right to contact us.

 

Name *
Name

Laugavegur 62
Reykjavik
Iceland

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

Sif-Nato.jpg

SIF N.A.R.T

Sif N.A.R.T. - The Official Watch of the Icelandic Coast Guard

The Sif North Atlantic Rescue Timer (N.A.R.T.) is a classicly-styled rescue watch, which is water resistent to a depth of 1000 meters, the Sif is generously proportioned at 40mm. The remarkably clean dial design and robust construction has made it a treasured possession of the fearless men and woman of the Icelandic coastguard. It has a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

Sif N.A.R.T. - The Official Watch of the Icelandic Coast Guard

The Sif North Atlantic Rescue Timer (N.A.R.T.) is a classicly-styled rescue watch which is water resistent to a depth of 1000 meters. The Sif is modestly proportioned at 40mm. The remarkably clean dial design and robust construction has made it a treasured possession of the fearless men and women of the Icelandic coastguard. It has a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

 
 

Technical specifications

Movement

  • Swiss Made Mechanical movement “Execution Top”
  • Automatic winding.
  • 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.
  • 38-hour power reserve when fully wound.
  • Fine tuning: “Assortment Chronometer”.
  • Shock protection: Incabloc.
  • Adjusted to five positions.

Case

ETA 2824
  • Material: Surgical grade German Stainless Steel "316L".
  • Diameter: 40mm, height 13.5mm.
  • Surface finish: Brushed Steel or Black PVD coated.
  • High strength 4.0mm Sapphire Crystal with multi anti reflective coating on the inside.
  • Solid Stainless Steel back.  
  • Screw down crown
  • Water-resistance: 1000 meters.
  • Lug width: 20mm

Dial

  • Black Matt with Arabic numerals, Special Icelandic Coast Guard design.
  • White Super-LumiNova material on numerals and indexes.
  • Date display at six o'clock.

Hands

  • JS Modernes-squelettes.
  • Rhodium plated with white Super-LumiNova and Orange tips.

Strap

  • Handmade 20mm Calf skin, Rubber and Nylon straps with JS Watch co. Reykjavik buckle or optional deployment clasp.
  • Steel bracelet also available.


AVAILABLE STRAPS FOR THIS MODEL

 

Inspiration

MEET OUR TESTING DEPARTMENT

MEET OUR TESTING DEPARTMENT

North Atlantic Rescue Timer   -   The Official Watch of the Icelandic Coast Guard

In Nordic Mythology, Sif, Thor's wife, was a beautiful woman with hair like gold. In the Prose Edda (Snorri's Edda) one story has Loki Laufeyarson cutting off all Sif's hair as a mischievous prank. When Thor found out about this prank, he was livid and vowed to beat and break every single bone in Loki's body. To save his own skin, Loki promised that the black elves would fashion gold to grow as real hair thus replacing the hair that was lost to the prank. Thor, the God of Thunder, who was still irate at Loki's insolence, made sure that Loki make good on his promise that Sif would have her beautiful golden locks restored. 

The Icelandic Coast Guard has always named their fleet of ships and aircrafts after the Norse gods, and it was most appropriate that a French helicopter on loan from Aeérospatiale, in the years 1984-85, was given the name "Sif". Sif handled the Icelandic weather and conditions so brilliantly that the Coast Guard bought her sister helicopter, which also flew under the name "Sif". Sif, the second, was to serve the nation reliably for the next twenty-two years.

The comparison between the French songstress Edith Piaf and the French helicopter the Dolphin, Sif, might not appear obvious at first glance but any audience member who saw and heard the songstress perform, never forgot the incredible power and energy stemming from this small and feeble artiste. Her captivating and powerful voice could fill the largest concert halls. The same could be said for her fellow country creation, Sif. It seemed light and small when it took off to challenge the windy seas and winter storms, but under the control of its well trained and experienced crews, it accomplished incredible rescue after incredible rescue on the Icelandic coast and the North Atlantic. The stories of these heroics are too many to recount here, but they live on in a multitude of articles and books. 

Arguably, the Icelandic people take more pride in their Coast Guard than in any other establishment. The Coast Guard has given our young republic an invaluable service. The men and women of the guard have time and time again displayed bravery, honor, knowledge, and patience while performing difficult rescues during horrendous storms and the giant seas of the North Atlantic Ocean. 
This courage was perhaps best displayed during the three "Cod Wars" against the British Empire. Our small vessels whent head to head with the Royal Navy's warships, playing with them like a mouse around a cat. The guardsmen pulled mischievous pranks on the British trawlers, right in front of her majesty's admiralty. They would cut the nets from behind the trawlers, making it impossible for the British fleet to fish, and frustrating the crews on the warships who were unable to make a countermove.   The Coast Guard crews on the vessels: Ægir, Óðin, and Þór, were hailed as national heroes, capturing the hearts and minds of all Icelanders.

The fishing area under Icelandic control has grown exponentially in the past few years and the Coast Guard has had to add many new vessels, helicopters, and airplanes to its fleet. But to memorialize the small, yet powerful, helicopter "Sif" (1985-2007), JS Watch has added a new star to its "fleet". We continue to strive to reach perfection with all our designs and our latest star will not disappoint. We are proud to introduce "Sif".