Limited Edition Timepieces of Our 20th Anniversary Collection

As we continue celebrating 20 years of craftsmanship, we are proud to unveil the seventh timepiece in our exclusive 20 Year Limited Edition Series. Meet the 101 Green Sunburst.

This edition builds on the legacy of the beloved 101 10 Year Edition. The new Green Sunburst dial brings rich depth and a vibrant tone that shifts beautifully with the light. It feels fresh, refined, and unmistakably classic.

Designed for collectors and enthusiasts, the watch is powered by a Swiss mechanical movement in Execution Top and housed in a polished 38 mm stainless steel case. The result is a timeless blend of precision, elegance, and everyday wearability.

As with the previous releases, this model is limited to just 20 numbered pieces, making it a rare addition to any collection.

101 20 Year Edition Green Sunburst

Driven by a Swiss made automatic movement in Execution Top, this timepiece delivers dependable mechanical precision with a classic and elegant character. Limited to only 20 numbered pieces, it carries the exclusivity and enduring quality that define JS Watch Co. Reykjavik.

To make it truly your own, you can select from a range of premium straps, including Calf, Ostrich, Ostrich Leg, Alligator, or a Stainless Steel Bracelet.

Sif 1948 Champagne Sunburst

Powered by a Swiss Made Execution Top automatic movement, this timepiece offers mechanical precision with classic style. Limited to just 20 individually numbered pieces, this release embodies the exclusivity and timeless quality that define JS Watch Co. Reykjavik.

Choose from a selection of luxurious straps, including Calf, Ostrich, Ostrich Leg, Alligator, or a Stainless Steel Bracelet, and make this collector’s piece truly your own.

Technical specifications

Movement

• Swiss Made Mechanical movement “Execution Top”

• Automatic winding.

• 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

• Up to 42-hour power reserve when fully wound.

• Fine tuning: “Assortment Chronometer”.

• Shock protection: Incabloc.

• Adjusted to five positions.

Case

• Material: Surgical grade German Stainless Steel "316L".

• Diameter: 40mm, height 13.5mm.

• Surface finish: Brushed Stainless Steel.

• High strength 4.0mm Sapphire Crystal with multi anti reflective coating on the inside.

• Solid Stainless Steel back.

• Screw down crown.

• Water-resistance: 1000 meters.

• Lug width: 20mm.

• Lug to Lug length: 49mm.

Dial

• Champagne Sunburst Pilot style.

• White Super-LumiNova material on numerals and indexes with a long lasting blue glow.

• Date display at three o'clock.

Hands

• JS 1948 Pilot.

• Rhodium plated with white Super-LumiNova.

Strap

• Handmade 20mm Calf, Ostrich, Ostrich leg or Genuine Alligator with
  JS Watch co. Reykjavik buckle or optional deployment clasp.

• Stainless Steel "316L" bracelet also available.

Cold-Forged 316L Stainless Steel Cases

Our watch cases are crafted from Cold-Forged 316L Stainless Steel, a highly corrosion-resistant alloy. The Cold-Forging process increases hardness by up to 80%, while also reducing impurities for superior durability.

Following the forging process, the case bodies, bezels, and case backs undergo precision milling, drilling, and turning on highly accurate CNC machines.

Each case is then meticulously hand-finished to achieve a brushed polish, as seen on the SIF NART case below.

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20 Years of Timeless Craftsmanship – The Journey of JS Watch Company

In 2025, JS Watch Company Reykjavik proudly celebrates 20 years of fine watchmaking. What began as a bold idea in a small workshop in downtown Reykjavik has grown into a globally recognized brand, known for its dedication to craftsmanship, exclusivity, and Icelandic heritage.

Our first creation, the Frumgerð (Prototype), sold out within six months, proving that there was a place for high-quality Icelandic watches in the world of horology. Over the years, we have continued to push the boundaries of design and precision, crafting timepieces worn by world-renowned collectors, adventurers, and celebrities who appreciate timeless craftsmanship.

JS Watch has always stood apart with its boutique approach to watchmaking, producing only a few hundred watches per year, each designed and hand assembled in Iceland with the highest level of detail. From the Sif N.A.R.T., built for the Icelandic Coast Guard, to the Frisland Goð, incorporating volcanic ash from Eyjafjallajökull, every JS Watch carries a piece of Icelandic history.

This anniversary is not just a celebration of our watches, but of the people who wear them—enthusiasts, collectors, and adventurers who appreciate timeless design and exceptional craftsmanship.

Thank you for being part of our story. Here’s to the next chapter in Icelandic horology.