Limited Edition Timepieces of Our 20th Anniversary Collection

As we continue celebrating 20 years of craftsmanship, we are proud to unveil the eighth timepiece in our exclusive 20 Year Limited Edition Series. Meet the Sif NART in Purple Sunburst.

Inspired by the trusted design of the original Sif NART, this anniversary edition introduces a deep Purple Sunburst dial that shifts beautifully with the light. The colour gives the watch a bold yet refined character while maintaining the timeless identity of the Sif line.

Crafted for collectors and enthusiasts, the watch is powered by a Swiss mechanical movement in Execution Top and housed in a robust 40 mm stainless steel case. It is a piece built on precision, durability, and everyday reliability.

As with the previous releases, this model is limited to just 20 numbered pieces, making it a rare and highly collectible addition to our anniversary series.

Sif NART 20 Year Limited EditionS

The Sif NART 20 Year Limited Editions celebrate two decades of craftsmanship with a series of anniversary models powered by a Swiss Made automatic movement in Execution Top. Each watch delivers the mechanical precision and dependable character that have long defined the Sif line.

Every colour is limited to just 20 individually numbered pieces, offering true exclusivity and the enduring quality that represents JS Watch Co. Reykjavik.

To make your watch uniquely yours, you can choose from a selection of luxurious straps, including Calf, Ostrich, Ostrich Leg, Alligator, or a Stainless Steel Bracelet.

Technical specifications

Movement

• Swiss Made Mechanical movement “Execution Top”

• Automatic winding.

• 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

• Up to 42-hour power reserve when fully wound.

• Fine tuning: “Assortment Chronometer”.

• Shock protection: Incabloc.

• Adjusted to five positions.

Case

• Material: Surgical grade German Stainless Steel "316L".

• Diameter: 40mm, height 13.5mm.

• Surface finish: Brushed Stainless Steel.

• High strength 4.0mm Sapphire Crystal with multi anti reflective coating on the inside.

• Solid Stainless Steel back.

• Screw down crown.

• Water-resistance: 1000 meters.

• Lug width: 20mm.

• Lug to Lug length: 49mm.

Dial

• Sunburst Pilot style.

• White Super-LumiNova material on numerals and indexes with a long lasting blue glow.

• Date display at three o'clock.

Hands

• JS 1948 Pilot.

• Rhodium plated with white Super-LumiNova.

Strap

• Handmade 20mm Calf, Ostrich, Ostrich leg or Genuine Alligator with
  JS Watch co. Reykjavik buckle or optional deployment clasp.

• Stainless Steel "316L" bracelet also available.

101 20 Year Limited EditionS

The 101 20 Year Limited Editions continue the legacy of our most beloved model, each powered by a Swiss made automatic movement in Execution Top. These anniversary editions bring together dependable mechanical precision with the classic and elegant character that has defined the 101 line for two decades.

Each colour is produced in only 20 numbered pieces, offering true exclusivity and a timeless collectible quality that reflects the spirit of JS Watch Co. Reykjavik.

To make your watch truly your own, you can select from a curated range of premium straps, including Calf, Ostrich, Ostrich Leg, Alligator, or a Stainless Steel Bracelet.

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Technical specifications

Movement

• Swiss Made Mechanical movement “Execution Top”

• Automatic winding.

• 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

• Up to 42-hour power reserve when fully wound.

• Fine tuning: “Assortment Chronometer”.

• Shock protection: Incabloc.

• Adjusted to five positions.

Case

• Material: Surgical grade German Stainless Steel "316L".

• Diameter: 38.5mm, height 10.3mm.

• Surface finish: Highly polished.

• Curved Sapphire Crystal with multi anti reflective coating on the inside.

• See-through Sapphire Crystal back.

• Water-resistance: 5 ATM.

• Lug width: 20mm

• Lug to Lug length: 45mm

Dial

• Sunburst with hand applied Rhodium plated indexes.

• Date display at six o'clock.

Hands

• Rhodium plated hands in Lancette style.

Strap

• Handmade 20mm Calf, Ostrich, Ostrich leg or Alligator with JS Watch co. Reykjavik buckle or optional deployment clasp.

• Steel bracelet also available.

20 Years of Timeless Craftsmanship – The Journey of JS Watch Company

In 2025, JS Watch Company Reykjavik proudly celebrates 20 years of fine watchmaking. What began as a bold idea in a small workshop in downtown Reykjavik has grown into a globally recognized brand, known for its dedication to craftsmanship, exclusivity, and Icelandic heritage.

Our first creation, the Frumgerð (Prototype), sold out within six months, proving that there was a place for high-quality Icelandic watches in the world of horology. Over the years, we have continued to push the boundaries of design and precision, crafting timepieces worn by world-renowned collectors, adventurers, and celebrities who appreciate timeless craftsmanship.

JS Watch has always stood apart with its boutique approach to watchmaking, producing only a few hundred watches per year, each designed and hand assembled in Iceland with the highest level of detail. From the Sif N.A.R.T., built for the Icelandic Coast Guard, to the Frisland Goð, incorporating volcanic ash from Eyjafjallajökull, every JS Watch carries a piece of Icelandic history.

This anniversary is not just a celebration of our watches, but of the people who wear them—enthusiasts, collectors, and adventurers who appreciate timeless design and exceptional craftsmanship.

Thank you for being part of our story. Here’s to the next chapter in Icelandic horology.