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We do our utmost to answer all your questions and provide a personal, professional advice and assistance. 

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Laugavegur 62

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

Ben Stiller

American actor, comedian and filmmaker Ben Stiller stopped by our workshop in downtown Reykjavik when he was visiting Iceland recently. Throughout his career he has written, starred in, directed, and/or produced more than 50 films.

One of these films is The Secret Life of Walter Mitty which was shot in Iceland and shows many of the breathtaking landscapes in Iceland and even the places which you thought were in wild Afghanistan, frozen Greenland or the Himalayas where all shot in Iceland. The film was released in 2014.

His watch of choice was the Sif N.A.R.T in Brushed steel case, Black dial with Arabic numerals and Black Leather strap. This watch was specially designed by JS Watch Company Reykjavik for the Icelandic Coast Guard.

On the photo with Ben stiller from the JS team are Master Watchmaker Gilbert O. Gudjonsson, Sigurdur Gilbertsson and Grimkell Sigurthorsson.

Sif N.A.R.T.

Sif N.A.R.T.