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Laugavegur 62

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.


Inside JS Watch co. Reykjavik Workshop

The founders of JS Watch co. Reykjavik: Sigurdur Gilbertsson Watchmaker and Technical-Director, Julius Heidarsson Director of Development, Grimkell Sigurthorsson Design and Marketing Director and Gilbert O. Gudjonsson Master Watchmaker can be found at the owner operated workshop, store and design studio at Laugavegur 62, 101 Reykjavik, Iceland.


It's here !

Sigurdur Gilbertsson

Today we are extremely proud and happy to welcome a new black dial to our SIF NART 1948 collection! The new Black SIF NART 1948 features a green Super-LumiNova material on numerals, indexes and hands with a long lasting green glow.

Take a closer look HERE

Proudly Introducing the SIF NART 1948

Sigurdur Gilbertsson

It is with great pride that we introduce a new addition to our SIF N.A.R.T. collection, the SIF NART 1948

Take a closer look HERE

We're at it again... ;)

Sigurdur Gilbertsson

Something new is coming very soon!

Something New is coming

Sigurdur Gilbertsson

This week we will introduce something new in our collection.

New Photo Shoot

Sigurdur Gilbertsson

For the past few days we have been working on a new photo shoot of our Handmade leather straps. Here is a group shot of some of our straps from the shoot. All straps in our collection are Handmade from the finest leathers available like: Genuine Ostrich and Genuine Ostrich Leg, Genuine Shark, and Genuine Louisiana Alligator to name a few.

Our most popular straps are the Genuine Ostrich and Genuine Ostrich Leg.

Dial Design

Sigurdur Gilbertsson

We spent a lot of Time designing the dial for the 10 Year anniversary of our 101 collection. And since it's introduction last December this has been an exceptionally well received addition to our 101 collection.

See more:

It has arrived !

Sigurdur Gilbertsson


JS Watch co. Reykjavik is excited to celebrate the 10 year anniversary of the 101 collection by expanding the collection with two new exquisite dial options.

This December marks the 10th birthday of our 101 collection, which has been our most successful watch collection to date. The 101 collection is dedicated to the old town centre of Reykjavik, as that is where JS Watch Co. Reykjavik was founded and where we have our workshop and atelier.

Click here to learn all about it.

Have you figured it out yet ?

Sigurdur Gilbertsson

10101 Guess What ?

Sigurdur Gilbertsson

New Strap

Sigurdur Gilbertsson

New Calfskin strap with "pull-up" effect now available for our SIF - NART collection.

Hard at work in our workshop.

Sigurdur Gilbertsson

It's been an extremely busy week in our Reykjavik workshop with a lot of assembly work on all collections! Here is a photo of some of the watches we have worked on this week.

And now it is time to go fly fishing...! ;)

Cheers from Iceland!

Islandus 45 Years Anniversary assembly.

Sigurdur Gilbertsson

This week we have been working on our Islandus 45 Years Anniversary Edition here in our Reykjavik Workshop. The following photos where taken of our Technical Director Sigurdur Gilbertsson during his assembly of watch No. 21. 

The photos show the process from: movement assembly, dial fitting, thermal bluing of hands,  hand setting, accuracy testing and final casing of movement.