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Laugavegur 62
Reykjavik
Iceland

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

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Inside JS Watch co. Reykjavik Workshop

The founders of JS Watch co. Reykjavik: Sigurdur Gilbertsson Watchmaker and Technical-Director, Julius Heidarsson Director of Development, Grimkell Sigurthorsson Design and Marketing Director and Gilbert O. Gudjonsson Master Watchmaker can be found at the owner operated workshop, store and design studio at Laugavegur 62, 101 Reykjavik, Iceland.

 

Shop of the year

Grimkell Sigurthorsson

We are very proud and privileged to announce that JS Watch Company Reykjavik has won the prestigious, ‘Shop of the Year’ award (Njarðarskjöldurinn), which is a token of recognition and encouragement granted annually to stores and shop owners in Iceland for their innovation and great service. 

Granted by the City of Reykjavík, the City Centre Alliance, the Association of Merchants, the Federation of Icelandic Trade, Federation of Trade and Services, Global Blue Iceland and Taxfree Worldwide Iceland, the Awards ‘Shop of the Year’ (Njarðarskjöldurinn). 

Recipients of the Reykjavík Shop of the Year Awards are primarily rewarded for innovation and success. Marketing and communications merits are also evaluated, together with service, opening hours, tax refund, signage, lighting, accessibility, language proficiency and product knowledge. 

"JS Watch co. Reykjavik has developed a commendable reputation for exceptional service and product knowledge, where customers have the opportunity to not only to see the watchmaking process in action, but also receive a certain amount of creative license in the design of any watch they intend to purchase. With its innovative marketing and promotion campaigns, JS Watch co. Reykjavik has attracted significant attention on social media, both at home and abroad. Its reputation for quality and excellence has also attracted a fair amount of interest amongst international celebrities such as Jude Law, Tom Cruise, Dalai Lama, Viggo Mortensen and Yoko Ono, to name just few."

Water Pressure Testing

Sigurdur Gilbertsson

Every single watch that we create has to withstand many tests before leaving our workshop . Among the final tests all watches go through while in our workshop is a water pressure test. This is one of the most critical tests we perform on all watches that leave our workshop.

Important: Remember to never open, wind or operate the crown of your watch while in contact with water.

Our Photography Studio

Grimkell Sigurthorsson

Here are a few Photographs we made recently in our in-house photography studio. Photographs include the New Islandus 1919 and the New Icelandic Flag color NATO strap for our SIF - N.A.R.T. collection

Assembly, Service and Overhaul

Grimkell Sigurthorsson

The work that our watchmakers put into assembling, servicing and overhauling each watch is immense. Every watch is taken apart down to the last screw, each of its pieces is cleaned, and replaced if necessary. The watchmaker then reassembles and re-oils the movement, checks the strap and case, tests and adjusts the movements precision, and finally tests the water-tightness.

Designs from our Atelier

Sigurdur Gilbertsson

People often ask us if we can make their watch special and unique, and yes we can. There is a lot of very detailed designer work that goes into each special edition watch before it is finally engraved and assembled, customers sometimes bring their own ideas and then our designer has to work closely with the customer to get the desired final result. Here you can see how we custom designed the engraving for one Frisland Goð Special Edition watch.

The Art and Craft of Dial Making

Sigurdur Gilbertsson

During the first weeks of the year 2014 we are working on dials in our workshop. Here our Master Watchmaker Gilbert and our Technical Director Sigurður Gilbertsson are busy working on dials for our 101 32mm ladies collection.

Happy Holidays

Sigurdur Gilbertsson

Laugh hard and stay foolish ! :)

Inside our Atelier

Grimkell Sigurthorsson

Here are some nice pictures taken today in our workshop. Shown are a few cases from some of our collections, dials for the 101 collection and Gilbert our Master Watchmaker doing quality inspection on SIF - N.A.R.T case and a newly finished Special Edition Goð case with custom engravings.

 

Icelandic Heritage and History

Grimkell Sigurthorsson

For inspiration and research on our newest project we headed to The National Museum of Iceland. We wanted to use the Heritage and History of Iceland as the main focus point. Here are some pictures we took of historic artifacts during our research at the museum that we used as inspiration for our designs.