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Laugavegur 62
Reykjavik
Iceland

+354 551 4100

Probably the worlds smallest watch manufacturer. The first and only watch manufacturer in Iceland. All timepieces are designed and assembled by hand in our studio/workshop located in Iceland. In our production we only incorporate high quality Swiss movements, European made parts and components. Every detail of our timepieces has been given the personal attention needed for perfection. The low volume of production gives every timepiece a personal character and a feeling exclusivity.

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Frisland Goð Special Edition

The Frisland Goð Special Edition watch displays a splendid face, made of ash from the volcano Eyjafjallajökull, in a 42 mm diameter steel case with hand-engraved ancient-style motif. On the side of the watch one can see the word ÍSLAND (ICELAND) written in "Höfðaletur", (Head Letters) which is an old Icelandic font which was mainly used to adorn things made of wood, horn and, later on, metals. It has a See-through Sapphire Crystal back. It has a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, Custom decorations, Blue screws and Rhodium plated finish, which can be examined in detail, through its sapphire crystal case back. The decoration is in the highest traditions of craftsmanship.

The watch is only available by custom order, it is possible for those interested to have the original "Höfðaletur"-text changed to something personal like the name of the owner for instance.

Frisland Goð Special Edition

The Frisland Goð Special Edition displays a splendid face, made of ash from the volcano Eyjafjallajökull, in a 42 mm diameter steel case with hand-engraved ancient-style motif. On the side of the watch one can see the word ÍSLAND (ICELAND) written in "Höfðaletur", (Head Letters) which is an old Icelandic font which was mainly used to adorn things made of wood, horn and, later on, metals. It has a See-through Sapphire Crystal back. It has a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, Custom decorations, Blue screws and Rhodium plated finish, which can be examined in detail through its sapphire crystal case back. All decorations and craftsmanship is of the highest quality.

The watch is only available by custom order, it is possible for those interested to have the original "Höfðaletur"-text changed to something personal like the name of the owner for instance.

Technical specifications

Movement

  • Swiss Made Mechanical movement “Execution Top”
  • Automatic winding.
  • 25 jewels, Custom decorations, Blue screws and Rhodium plated finish.
  • 38-hour power reserve when fully wound.
  • Fine tuning: “Assortment Chronometer”.
  • Shock protection: Incabloc.
  • Adjusted to five positions.

Case

  • Material: Surgical grade German Stainless Steel "316L"
  • Diameter: 42mm, height 12mm.
  • Surface finish: Hand Engraved ancient-style motiv.
  • Curved Sapphire Crystal with multi anti reflective coating on the inside.
  • See-through Sapphire Crystal back.
  • Water-resistance: 50 meters.
  • Lug with: 20mm

Dial

  • Black dial made from volcanic ash with Arabic numerals and indexes.
  • White material on numerals and hour markers.
  • Date display at three o'clock and day display at nine o'clock.

Hands

  • Rose Gold with white Super-LumiNova and red second hand

Strap

  • Handmade 20mm Ostrich, Ostrich leg or Genuine Alligator with JS Watch co. Reykjavik buckle or optional deployment clasp.
  • Steel bracelet also available.


AVAILABLE STRAPS FOR THIS MODEL

 

Inspiration

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When the Ground Burns

Should Icelanders continue practicing their Nordic Pantheism (Asatru), or should they become Christian? That was the difficult issue facing the members of parliament during a session in 1000 A.D. Just as the discussions had reached fever pitch, news of fires and lava headed towards the homestead of Snorri, one of Iceland’s most respected citizen, was reported. The pantheists immediately pointed out that the eruption was obviously happening because the Gods were upset with these proceedings and the discussion of religious conversion. Snorri then questioned, “What angered the Gods when the earth burned where we now stand?” No one could come up with an answer to this question and this led to Iceland’s peaceful conversion to Christianity.

A long time before this momentous decision, stories were told of a group of Irish priests, Papar, that already inhabited Iceland by the time of the Vikings’ arrival about twelve to thirteen hundred years ago. The Papar wanted to live a solitary life, a life where they could practice their faith away from the distractions of the world. To reach peaceful lands, they would sail long distances in their rawhide boats. They described Iceland, or Ultima Thule as they called it, as a fertile land with summer nights so bright that one could pick lice off of one’s shirt during the night as well as the day. The Papar came from long settled lands where the earth was still and cultivated. They must have been amazed by this young island where the earth shook, spurting out ash, lava, and hot water. Or, this might have fit perfectly into their world view where sinners should be forever burned by fire in Satan’s netherworlds.
 
This young, active island became a haven for Vikings who left Norway to escape the harsh rule of King Harald Fairhair (Haraldur Harfagri) looking for new places to settle. Just like the Papar before them, they were most likely surprised by the earth’s constant rumblings. When traveling across the mountains, they would have seen barren fields of lava, ash covered hills, and plumes of white smoke from geysers. The contrast of the fire and ice would have perplexed these early settlers who believed that only those who died of old age, sickness, or as a coward were sent to the underworld of “Heljar”, a place covered in snow and ice. The settlers would eventually have been forced to adjust their faith to rationalize the fire, shaking ground, and loss of human lives and livestock . Then there was the ash. The fine, minuscule dust that the volcanoes churned out in massive quantities. The effects fo the falling ash was devastating, leaving dead animals and suffering farmers in its wake.

In 2010, the volcano Eyjafjallajokull, turned the whole world upside down by discharging incredible amounts of ash into the sky. The gigantic ash cloud was blown over into mainland Europe stalling airline traffic for days and days. People from all over the world were now affected by Icelandic ash, just as the Vikings had been centuries before. Just as people were beginning to forget and to forgive our small island nation for the eruption and its resulting disruptions, another volcano began erupting. This time it was one of Iceland’s most active volcanoes, Grimsvotn. Even though the airline industry had learned some difficult lessons the year before, this eruption still caused disruption. 

The minuscule, light volcanic ash that has upended the world twice in two years will give the owner the energy and power that can only be found in the innermost workings of our Earth.

The watch displays a splendid face, made of ash from the volcano Eyjafjallajökull, in a 42 mm diameter steel case with hand-engraved ancient-style motif. On the side of the watch one can see the word ÍSLAND (ICELAND) written in "Höfðaletur", but "Höfðaletur" (Head Letters) is an unusual Icelandic font mainly used to adorn things made of wood, horn and, later on, metals. "Höfðaletur" brings with it real elegance as well as mystery. In earlier times this type of letters was rather hard to read and for that reason chosen to keep secrets. Things adorned with "Höfðaletur" were those people cherished.