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  <a href="https://www.jswatch.com/js-sif-nart-1948/101-38mm-6bj89-n5rka-mt2f6-9b684-jx3he-tsb6s-6jk24-cg2sy-32z94-mwjek-tsfr9" style="color:#ae0508 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/52d654d2e4b0a3af71bf6bcc/1627645885238-OLV4WF0CFAKI8ETC91ER/Sif+1948.jpg" width="594" alt="" style="font-size:.6630127298444131em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>INTRODUCING A NEW DIAL TO OUR SIF NART 1948 COLLECTION</strong></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">We are happy to introduce a new colour to our collection of Sif NART 1948 watches. A watch that was made in honour of the Icelandic Coast Guard patrolling the North Atlantic seas for over 60 years. <br><br>It was in the year 1948 right after the second world war when the Coast Guard leased an aircraft from local airlines to patrol the fishing grounds just off the coast. This aircraft was an Grumman Goose American flight boat which had the registration name TF-ISR and was used to patrol the Icelandic seas in the beginning of the Cod War in 1948 when the Icelandic Coast Guard fought the Royal Navy over fishing in Icelandic waters. This was the start of the Coast Guard's Aeronautical Division.</p>
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  <a href="https://www.jswatch.com/js-sif-nart-1948/101-38mm-6bj89-n5rka-mt2f6-9b684-jx3he-tsb6s-6jk24-cg2sy-32z94-mwjek-tsfr9" style="color:#ae0508 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/52d654d2e4b0a3af71bf6bcc/1627650387766-E0Y95WQDVOHAZCIK73H9/SIF%2B1948%2Bwhite%2Bdial2%2Bcopy.jpg" width="594" alt="" style="font-size:.6630127298444131em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Sif NART 1948 with matte white pilot style dial, black luminous Arabic numerals and indexes in Super-LumiNova, date display at three o'clock and rhodium plated hands with black luminous Super-LumiNova. Handcrafted brown Italian leather strap with quick release spring bars. Water resistant to a depth of 1000 meters. The watch is modestly proportioned in a 40 mm brushed steel case made from the finest German surgical grade Stainless Steel "316L" with Anti Reflective Sapphire Crystal and a Swiss Made Mechanical movement “Execution Top” with Automatic winding, 25 jewels, 40 hour power reserve, Custom decorations, Blue screws and Rhodium plated finish.</p>
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  <a href="https://open.spotify.com/episode/28kkho28CA6KT96aCeYccY" style="color:#ae0508 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/52d654d2e4b0a3af71bf6bcc/1627648749097-2T97LH5I8THNG51IZPU7/chasing-time-podcast-cXhqrHD6SU3-7M_CDBagQjG.1400x1400.jpg" width="594" alt="" style="font-size:.6630127298444131em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <p style="color:inherit;margin-bottom:1.25em;font-size:.9375em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;text-align:center;" class="">For those who are interested to learn more about JS Watch Co. Reykjavik or are interested to learn more about Scandinavian watchmaking we recommend the  Chasing Time Podcast about watches, horology and all related.</p><p style="color:inherit;font-size:.9375em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;text-align:center;" class="">Below is a link to the Podcast on Spotify where Niko from<br>Chasing Time Podcast talks watches and a lot more with Sigurdur Gilbertsson <br>and Grimkell Sigurthorsson from JS Watch Co. Reykjavik.</p>
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