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            JS Watch Co. Reykjavik   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/fa88a2d5-b4ba-48bc-a16c-af3b5182f0fd/Dakota+flugvel.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.6658334375em;mso-line-height-alt:1.6658334375em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;"><strong>PILOT WATCHES BY <br>JS WATCH CO. REYKJAVIK</strong></h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">At JS Watch Company Reykjavik, we design <strong>classic-inspired pilot watches</strong> rooted in aviation heritage and built for modern reliability.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">From early aviation to North Atlantic rescue missions, pilot watches were created as functional instruments. They had to be readable at a glance, dependable in harsh conditions, and built to perform without compromise.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">At JS Watch Company Reykjavik, we interpret this tradition through Icelandic craftsmanship and mechanical precision. Each watch is assembled by hand in our Reykjavik workshop and designed to serve as a reliable companion in demanding environments.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>Below is an introduction to our aviation inspired timepieces.</strong></p>
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  <a href="https://www.jswatch.com/islandus-dakota" style="color:#525252 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/1611839969678-5GFXN5VLQJISJRWY7JVV/Gilbert+%26+Dakota+C-117.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.2496875em;mso-line-height-alt:1.2496875em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong>Islandus Dakota</strong></h4>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>Inspired by the legendary DC-3 Dakota</strong></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">The Islandus Dakota is a classic inspired pilot watch dedicated to the legendary Douglas DC-3 Dakota and the historic aircraft wreck at Sólheimasandur in Iceland. Designed for exceptional clarity and reliability, it features a highly legible aviation dial and is powered by a Swiss mechanical movement, combining instrument precision with timeless pilot watch character.<br><br>Few aircraft are as iconic as the Douglas DC-3, known in Iceland for its role in transport, rescue missions, and rugged reliability.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"></p>
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  <a href="https://www.jswatch.com/islandus-1919" style="color:#525252 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/793796f5-6d95-4d68-b788-70b982c82ae2/Islandus%2B1919%2BPilot%2BWatch%2BCollection?content-type=image%2Fpng&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.2496875em;mso-line-height-alt:1.2496875em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong>Islandus 1919</strong></h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>A tribute to early aviation</strong></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">The Islandus 1919 is a classic inspired pilot watch created to honor Iceland’s early aviation heritage and the country’s first air show. Its design draws from vintage German B-Uhren navigation watches, renowned for their exceptional legibility and instrument clarity. </p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Featuring a highly legible dial with luminous hands and Arabic numerals, the watch prioritizes instant readability in all conditions. Powered by a Swiss automatic mechanical movement visible through a sapphire display back, the Islandus 1919 combines aviation instrument functionality with timeless pilot watch aesthetics.</p>
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  <a href="https://www.jswatch.com/islandus-1919" style="color:#525252 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/1616597921433-UM2VE98G7EDL7VZLP2UJ/Reykjavik%2BAirport%2B1942.jpeg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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  <a href="https://www.jswatch.com/frisland-1941" style="color:#525252 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/1618836950450-2OXEV21P8ML1T4Z5DAHL/Black%2B1941.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.2496875em;mso-line-height-alt:1.2496875em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong>Frisland 1941</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>A wartime aviation aesthetic</strong></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">The Frisland 1941 is a classic inspired pilot watch created in honor of Reykjavik Airport and Iceland’s aviation history. Its design is influenced by British pilot watches of the early 1940s, known for their clarity, balanced dial layouts, and dependable functionality.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Featuring a highly legible dial with luminous Arabic numerals and pilot-style hands, the watch is built for instant readability in all conditions. Powered by a Swiss automatic mechanical movement and protected by sapphire crystal, the Frisland 1941 combines aviation instrument functionality with timeless pilot watch aesthetics.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"></p>
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  <a href="https://www.jswatch.com/sif-nart" style="color:#525252 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/1391683286855-TMRNCLUQ9AWM1U3RTVD9/Sif+NART?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.2496875em;mso-line-height-alt:1.2496875em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong>Sif N.A.R.T.</strong></h4>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>Designed for the Icelandic Coast Guard</strong></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">The Sif North Atlantic Rescue Timer was developed in cooperation with the Icelandic Coast Guard, professionals operating in some of the harshest conditions on earth. Designed as a true rescue instrument and named after the Coast Guard’s rescue helicopter SIF, which served the nation reliably for twenty two years, it combines exceptional legibility, robust construction, and uncompromising reliability.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">With its clean, highly readable dial, rugged 40 mm case, and water resistance to 1000 meters, the Sif N.A.R.T. is built to perform when conditions demand absolute dependability.</p>
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  <a href="https://www.jswatch.com/sif-nart-1948" style="color:#525252 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/1613498070411-ES52ZWG5D16S1R0E1679/sif+1948+bl%C3%A1tt.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.2496875em;mso-line-height-alt:1.2496875em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong>Sif N.A.R.T. 1948</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:8px;padding-right:66px;padding-bottom:8px;padding-left:66px;color:#313131;background-color:transparent;">
      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>Heritage meets professional function</strong></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">The Sif North Atlantic Rescue Timer 1948 combines the professional heritage of the N.A.R.T. with a classic pilot watch aesthetic. Created in honor of the Icelandic Coast Guard and their decades of service in the North Atlantic, it is built for clarity, reliability, and extreme conditions. </p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">With its balanced 40 mm case, highly legible luminous dial, and robust construction rated to 1000 meters of water resistance, the Sif N.A.R.T. 1948 delivers professional capability while offering a refined, heritage-inspired character suited for everyday wear. </p>
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  <a href="https://www.jswatch.com/sif-nart-1948" style="color:#525252 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/52d654d2e4b0a3af71bf6bcc/1627664061016-S9L9K48LRG5TBAFJBE82/Sif+1948.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>


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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.2496875em;mso-line-height-alt:1.2496875em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong>MECHANICAL WATCHES, BUILT TO ENDURE</strong></h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">At JS Watch Company Reykjavik, we produce only mechanical watches. We believe in longevity, serviceability, and the emotional connection created by a finely crafted mechanical instrument.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Each watch is assembled and regulated in our Reykjavik workshop, one at a time.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>Made in Reykjavik. Built for a lifetime.</strong></p>
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